New Flag

Founded in Munich in 2010, New Flag GmbH is already, after a mere six years, among the “Movers & Shakers” of the industry. Creative ideas, unconventional strategies and a constant desire to go the “extra mile” are all characteristics that our clients associate with the company.

The founders of the firm, Niklas Epstein and Daniel Haffa, are linked by a longstanding friendship: this mutual trust continues to define the approach of the business. In 2016, Felix Haffa became a part of New Flag GmbH’s management team, which operates as a private Investment and Brand Management company that is responsible for the national and international distribution of hair and beauty brands. With the desire to only deliver the highest quality product, we offer our partners complexity and efficiency under one roof, with in-house Marketing, Sales, Logistics and Customer Service departments.

The focus of the firm has been directed at expanding through the establishment of subsidiaries, sustainable growth and the comprehensive, international support of our partners. By doing so, we solidify New Flag GmbH ‘s position as the first internationally operating distribution company in the hair and beauty segment.

Contact us Our Offices


One Team – One Success Story

“We respect. We communicate. We never assume.
Both in dealing within the company as well as with our customers.”

Niklas Epstein

Niklas Epstein

Managing Partner

Marketing
Sales

Daniel Haffa

Daniel Haffa

Managing Partner

International Expansion

Felix Haffa

Felix Haffa

Managing Partner

International Sales & IT
Operations & Finance


Brands

Tangle Teezer

Tangle Teezer

In our portfolio since 2012

Read more

invisibobble

invisibobble

In our portfolio since February 2012

Read more

beautyblender

beautyblender

In our portfolio since October 2014

Read more

Olaplex

Olaplex

In our portfolio since April 2015

Read more

Color Wow

Color Wow

In our portfolio since June 2015

Read more


Impressions