New Flag

New Flag is a multinational brand building enterprise headquartered in Munich, Germany, which has brought innovative beauty brands to their own category bestsellers across Europe since 2010. Over this period of time, New Flag has grown to develop core competencies of brand management, as well as acting as a private investment firm. 

The founders, Niklas Epstein and Daniel Haffa, are linked by a longstanding friendship: this mutual trust continues to define the approach of the business. In 2016, Felix Haffa became a part of New Flag’s management team. 

With the desire to only deliver the highest quality product, New Flag offers their partners creativity and efficiency under one roof, with in-house marketing, sales, logistics and customer service departments working hand in hand, powered by a team of 130 people. 

New Flag’s sustainable growth strategy is based on the establishment of subsidiaries and the comprehensive, international support of New Flag’s partners. Following this strategy, New Flag pursues one ultimate goal: to be the first full-service brand building company in the beauty sector in Europe.

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Brands

Maria Nila

Maria Nila

In our portfolio since September 2016

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Color Wow

Color Wow

In our portfolio since June 2015

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Olaplex

Olaplex

In our portfolio since April 2015

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beautyblender

beautyblender

In our portfolio since October 2014

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invisibobble

invisibobble

In our portfolio since February 2012

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Tangle Teezer

Tangle Teezer

In our portfolio since 2010

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One Team – One Success Story

“We respect. We communicate. We never assume.
Both in dealing within the company as well as with our customers.”

Niklas Epstein

Niklas Epstein

Managing Partner

Daniel Haffa

Daniel Haffa

Managing Partner

Felix Haffa

Felix Haffa

Managing Partner

Managing Directors Subsidiaries

 

Youssef Bedioui

Youssef Bedioui

Managing Director France

Shaun Christie

Shaun Christie

Managing Director United Kingdom

Tomas Rathousky

Tomas Rathousky

Managing Director Slovakia/Czech Republic

Roland Stieder

Roland Stieder

Managing Director Austria

Anne-Marie van Nes

Anne-Marie van Nes

Managing Director Benelux


Impressions