We excel in bringing innovative beauty brands to market with speed, creativity, and precision. Through strategic distribution, trend-driven product development, and powerful brand storytelling, we connect consumers with cutting-edge beauty solutions while ensuring lasting market impact.
Through our specialized online shop, we provide hairdressers and beauty salons with a comprehensive selection of professional tools and products.
Featuring the latest industry-leading brands, including both our exclusive distribution lines and in-house collections, we have curated a seamless shopping experience designed to meet the unique needs of our customers. Additionally, our platform offers engaging educational resources and editorial content to support industry professionals in staying informed and inspired.
Our Retail Marketing Team creates shopper-focused POS concepts, including promotions and in-store solutions, across all sales channels, customers, and brands. Every customer-specific POS element is designed with a deep understanding of shopper psychology, tailored to the unique environments and audiences of our trade partners. We craft impactful shopper experiences that enhance brand visibility and engagement in-store.
Our warehouse provides comprehensive, full-service logistics solutions for businesses and individuals, with a dedicated team ensuring precise and careful handling of every package. Serving retail businesses, professional clients, and the B2C market, we offer customized solutions for timely and accurate deliveries. With shipping to over 80 countries, our international network guarantees competitive rates and reliable delivery times, helping our clients seamlessly connect with their global audience.
Our Marketing department is a hub of creativity and innovation, transforming bold beauty concepts into reality with passion and precision. Bringing together Marketing, Brand & PR, Product Management, and Creative, our team works in perfect harmony to build iconic brands and engage audiences in a fast-paced industry.
Through influencer marketing, social media, and strategic brand storytelling, we don’t just follow trends—we set them. By combining data-driven insights with artistic vision, we create immersive brand experiences that inspire and foster lasting connections. Committed to innovation, authenticity, and disruptive creativity, we develop brands, products, and campaigns that leave a lasting impact and redefine beauty standards.
Our retail sales team drives growth across Germany, Austria, and Switzerland, representing both our own brands and leading distribution brands through a variety of stores. Our portfolio includes top brands such as Tangle Teezer, invisibobble, ColorWow, NEQI, Foamie, and Wild Stripes.
We collaborate with major retailers—including dm Germany & Austria, Rossmann, Amazon, Notino, Müller, Douglas, flaconi, and Zalando—across drugstores, department stores, food retailers, and e-commerce.
At New Flag, we take pride in our expert sales team—a dedicated group of professionals driven by passion and industry expertise, committed to supporting your business at every stage. We provide access to leading salon service solutions, offering a carefully curated selection of top market brands alongside our exclusive in-house offerings.
With a deep understanding of your unique needs, our sales team ensures a seamless shopping experience, from personalized recommendations to flexible pricing, helping you find the perfect solutions for your business.
Our in-house IT & Operations department is essential to maintaining and optimizing our technological infrastructure and operational efficiency. With a highly integrated system, we leverage state-of-the-art technology to ensure seamless performance. Our scalable cloud infrastructure enables agility and adaptability, while Electronic Data Interchange (EDI) provides direct integration with retail partners, allowing real-time data exchange and enhancing the accuracy and responsiveness of our retail operations.
At New Flag GmbH, we are fueled by a passion for excellence, creativity, and innovation. What sets us apart is our ability to seamlessly connect education and events. By integrating renowned international and national educators, we create immersive experiences where learning, networking, and collaboration unfold naturally. This unique synergy enables us to deliver events that are both engaging and highly informative, providing participants with valuable insights they can apply immediately.
NEW FLAG PRO
LOGISTICS
MARKETING
We operate globally, blending our local expertise with international reach. Through strategic partnerships and strong distribution networks, we adapt to market needs, ensuring our brands thrive while delivering innovative solutions to customers worldwide.
New Flag GmbH
Leopoldstr. 154. 80804 Munich, Germany
New Flag France SAS
25 Rue de Ponthieu, 75008, Paris France
New Flag B.V.
Hendrik Fingeeweg 3G, 2031 BJ Haarlem, Netherlands
New Flag Sp.z o.o.
Plac Konesera 12, 03-736 Warszawa, Poland
New Flag Spain S.L.
C/ de Ramon Turró 169A, 08005, Barcelona, Spain
New Flag s.r.o.
Pobřežní 620/3 186 00 Praha 8, Prague, Czech Republic
New Flag Ltd
2-6 Boundary Row, South Bank, SE1 8HP London, UK
New Flag LLC
20 Commerce Drive, Cranford NJ 07016, USA
In founding
Q1 2025