Apply now

Who we need

Show more...

Our Values

Our New Flagger love our culture. These are our values. Theres more to our values than just hot air. They form basis for our work and point our way.


We believe in trying things out, instead of overthinking them, and in staying flexible as circumstances change. If something doesn’t work, we fix it and learn as we go. We don’t follow trends, we set them. As industry pioneers our mantra is: Forward. Fast.


We take risks, where others don’t. No matter how bold or daring, we’re never afraid of pitching ideas. We know our next innovation can come from anyone in the business and, by doing things differently – we stand out.


Our people and our partners are the heart of New Flag. They make us successful. We believe in creating strong relationships, doing the right thing, enjoying moments of fun, and celebrating our wins. We respect, we communicate and we never assume.


We enjoy taking matters into our own hands. From day one we trust our people to take on responsibility, to wow our customers and turn projects into success stories. We celebrate independent thinking and proactive actions.

Our Culture


We are the pulse of beauty which means ... We’re driven by creativity and a determination to disrupt the status quo. We provide a fast-paced and challenging environment, giving you the opportunity to innovate with creativity and autonomy. This is your opportunity to really shine. And you won’t be on your own – we’ve got your back – together we thrive. Let’s go!

And that is our story:


Starting signal for a crazy idea On 18.10.2010 New Flag GmbH is founded by the two students Niki and Dani to bring the cuddly blanket Knuffi to the big time



The distribution of Tangle Teezer was announced. Contracts with Douglas and dm followed. At the same time, Sophie has the brilliant idea for a revolutionary hair tie at a bad taste party. Together with Felix, invisibooble is born



Invisibooble becomes part of New Flag and a bestseller on Amazon. A journey around the world's trade fairs begins



The Beautyblender joins the product portfolio


The Head of Sales of Olaplex shows interest in the New Flag. By the end of the year, Olaplex is added to the distribution portfolio


After a large roadshow for Olaplex, the starting signal is given for a new field sales team with approx. 20 employees



Time for change: A new office, four subsidiaries (Benelux, France, Czech Republic and UK) and a new brand with Maria Nila



Addition of Kokostar and Tony Moly. The first big influencer invisibobble campaign with Lisa and Lena


New Flag's next own brand is launched: Foamie!


Our own big warehouse in Reichertshofen opens under the name New Land and we expand with an office in the US. Additionally, our brand Urban Alchemy is founded


Despite Corona, a year to celebrate! Launch of our Incubation team to bring more new and cool brands to market soon. Sophie publishes her book with the full story of invisibooble. We reached the Road to 100 Million!



Founding of another subsidiary in Poland and enlargement of our field sales team


We continue to grow in all countries and brands; in 2022, we will record our strongest sales year and exceed 300 employees for the first time


stay tuned! Together with you we want to continue our great story

Not convinced yet? Here are a few more benefits

Employee shop

Get our cool products with a discount for yourself to try out at home!

Of course, there are also some for free 😉


Whether it's celebrating successes together, charity projects or simply sitting down with your colleagues for a pizza after work, team building and events are very important to us

Grow Talk, Leadership & Coaching

Feedback is super important to us, which is why regular talks, training and coaching are part of our everyday working life. In our New Flag Academy we share our knowledge with each other

Home Office

All New Flagers can work at least two days per week in homeoffice. All employees are provided with a laptop and can therefore work from anywhere

Fitness, sport & bike leasing

So that you also have a sporty balance to your work, you can take advantage of various sporting offers from our partner Qualitrain or simply come to work by bike with your leasing bike from Jobrad

Fresh fruit and drinks

Of course, we also take care of your health and catering in the office with fresh fruit baskets, drinks and very important: COFFEE and Red Bull


Do you need a break to further your education or to gain new experiences? Sabbaticals are also possible with us after two years at New Flag

Development Budget

It is important to us that each individual is able to develop professionally and personally in order to give his or her best

Corporate Benefits

You will profit from many special conditions with various brands and manufacturers. These include leisure offers, fashion and cosmetics or technology

Follow Us

Our Application Process

You want to be a part of New Flag and are wondering what happens after sending in your application? Find out here how to get from sending your application to your first day at work in just a few steps

1. Your Job Application:

Gather all the important documents and send us your application online via our application tool. You will then receive an email from us about the receipt of your application. The upload only takes 2 minutes!

2. Review:

Our People Team checks your documents and forwards them to the relevant department. Here you just have to wait and see. We will contact you personally as soon as the next step has been taken.

3. Interview:

If your documents convince us, we will invite you for an interview to check whether you are a real New Flagger. The first interview usually takes place online or by phone. For a second or even third interview, we will invite you directly to our office.

4. Our Decision:

If both sides are convinced, we are happy for you to become part of our family and you will receive a contract offer from us.

5.Your start:

You are now part of our team and will of course receive all important information for your start at New Flag!

Get in Touch

Want to distribute our products? Want us to distribute yours? Or any other questions?

Join our force